Coach calls. Coach watches. Coach doesn’t let you slide.
You said 5am.
You said you'd train.
You said you'd put the phone down.
You said you'd start making money.
You said.
Coach remembers.
Built for people sick of meaning it and not doing it.
Promise out loud. On camera. Once.
Coach plays it back when you slip. Your face. Your voice.
Your face. Your voice. Saying you'd show up.
Coach calls your phone. Real ring. Real interface. Like FaceTime.
At your wake time. Before the workout. After the session you said you’d reflect on.
Coach learns when you answer. Gets smarter.
Real people watch you do it. Or watch you miss.
Pacts can be private. Or public, with people committing to the same thing.
You choose the strictness. Soft mode: visible, no consequences. Hard mode: miss twice in a row, you’re out. The group has to vote you back in.
My mom is a psychologist. My dad spent his career in advertising. My uncle is an angel investor. I'm the youngest of a family that watched what people say they want and how rarely it matches what they do.
My brother and I built an advertising agency in university. We kept each other accountable for years. Most people don't have that.
I tried to build Coach once before with a team I hired overseas. It failed. I shelved it, focused on other work, taught myself the architecture. Now I'm building it myself. By hand. The way I should have the first time.
The thesis is simple. Discipline is the single biggest factor between people who become who they said they'd become and people who don't. Not talent. Not luck. Repetition.
Coach is the AI version of the accountability my brother and I gave each other. Plus the community of people building the same thing. As an Easter egg (just for the initial launch), my voice is one of the launch Coach personas. My brother's is another. He's the drill sergeant. I'm the compassionate one.
I'm putting my face on this because I believe in it. If you're sick of breaking promises to yourself, lock in your spot.
Without it, dopamine runs your life. Your phone runs your life. Your comfort runs your life.
With it, you run your life.
Coach is the platform that gets you there.
2027. Sooner if the waitlist hits critical mass. We'll email you as the date sharpens.
Founding-member pricing locked forever. Early access weeks before public launch. A direct line to me and the team during build.
Yes. Coach uses facial verification to confirm it's you on camera. That's how we keep proofs real.
Around $199 a year is the plan, with monthly available. Founding members get a permanent discount on whatever the launch price ends up being.
Yes. Phone calls and vow videos are encrypted. We don't sell your private data. What happens in Coach stays in Coach. Privacy details on the launch site.
Yes. Launching on iOS and Android together in 2027.
Anytime. One click in any email.
Founding-member pricing. Locked forever. Direct line to me as we build.
Helps us build what you actually want. Takes 60 seconds.